flip side

noun, Informal.

the reverse and usually less popular side of a phonograph record.

an opposite, reverse, or sharply contrasted side or aspect of something or someone:

The flip side of their charitable activities is a desire for publicity.

Origin

1945-50

Examples from the web for flip side

It persuasively argues that error is the flip side of creativity.
Their every move was scrutinized and publicized, but the flip side were the perks that came with being in the spotlight.
On the flip side, efforts that remove a pollutant from the atmosphere should be rewarded at the same rate.
Indeed it's the flip side of blaming white migration to the suburbs on riotous, criminally inclined blacks.
On the flip side, it's simply more expensive to raise turkeys naturally, especially heritage birds.
The unsettling flip side is that telomerase-boosting treatments aimed at slowing aging might also increase the risk of cancer.
On the flip side, bad behavior can dull your experience.
Their argument is actually the flip side of the delaying tactic used by antelopes and orangutans.
Collapse is sort of the flip side of that book, highlighting cultures that did not make it.
On the flip side, cognitive computing doesn't work on a database of facts.

British Dictionary definitions for flip side

noun

another term for B-side

another, less familiar aspect of a person or thing: the flip side of John Lennon

Slang definitions & phrases for flip side

noun phrase

The reverse surface of a phonograph record; b-side: a golden oldie on the flip side
The other side of a question, issue, etc: It is true that the flip side is that/ As usual, there is a flip side. Any of the films revered by men are detested by women
Tomorrow: catch you on the flip side